With organizations like The Trevor Project promoting inclusion, tolerance, acceptance and kindness with celebrity spokespeople like Daniel Radcliffe (Harry Potter) and supporters like Darren Criss (Glee), the coolness factor of kindness is being elevated. It’s about time. With the film Bully now in theaters, its hard to avoid facing the urgent need to re-brand kindness as hip, in, cool and just the way to be. Policies, rules and laws only go so far. If being kind is not valued in peer groups and modeled at home, how can we expect anything to change?