Unfortunately, business is often seen as a choice between being nice and being successful. But this is a fictitious trade-off.
Nice people are actually more successful, and evidence abounds to prove it. When a business consciously and consistently makes being nice their mantra, they not only exponentially spread kindness but also see the benefits flow right back to them! Especially in the high stress, world economy, layered by global recessionary conditions, bucking the trend toward cutthroat competitiveness allows a business to distinguish itself.
Factors like a high reciprocity reserve, a strong reputation for customer care, and the power of a positive personality make for a sustainable, and successful, business model.
(Thank you for your contribution this week, Kristin. With love, the CommonKindness Team.)