The founding of Cabot Creamery in a small town in Vermont in 1919 was based on the spirit of cooperation, staking a claim in the fundamental idea that together they could be stronger and better than they were alone. Since that time, the farmer owners of this thriving dairy cooperative have built their lives on the principles and spirit of cooperation.
That spirit pervades Cabot not only in business, but also in the daily lives of its farm families, in their homes and in their communities. Farm life is a family affair, and success depends on the full participation of every member. Cabot farmers bring that intention to their communities as well. They are inveterate volunteers – firefighters and Sunday school teachers, classroom aids and soup kitchen servers – these families have always known that making their communities stronger, healthier and better only enhances their own lives.
Cabot’s long history of volunteerism was the impetus to create Reward Volunteers®, a mobile app and computer widget that allows volunteers to log hours, post to Facebook and win rewards for themselves and the organizations they serve.
Roberta MacDonald, Senior Vice President of Marketing at Cabot sees this app as an extension of Cabot’s ethos:
“Our farmers are avid volunteers. They have a long history of engagement with their communities. With this national effort, we are hoping that public Facebook posts will inspire others. This is an effort to document, and make clear, exactly how valuable volunteered time really is.”
Reward Volunteers uses a simple iPhone app and website that enable and encourage participants to track their donated hours, share photos and post details about their volunteer activities on Facebook. The more hours they log and the more activities and photos they share, the greater their chances to win prizes and money for their favorite charities. The current contest – the third in a series – ends on July 14, 2013.
Prizes, which will be awarded monthly and at the end of the contest, include:
- Monthly $500 cash prizes plus a $1,000 grand prize for individual volunteers
- Monthly $1,000 cash awards plus a $1,500 grand award for nonprofit organizations
- Vermont’s Liberty Hill Farm vacation
- Couture Farm vacation
- Smugglers Notch Ski Resort vacation
- Ski Vermont ski passes (2013-2014 season)
- $100 King Arthur Flour gift cards
- $100 National Cooperative Grocer’s Association gift cards
- Gift baskets of Cabot Creamery Cooperative’s award-winning cheddar
- Cabot Community Celebrity Southern Caribbean cruise for two grand prize
Sarah Schloemer, president of CommonKindness.com, says:
“Just like our coupons and other programs, Reward Volunteers offers another way you can benefit from the work you do for your favorite charity. Although the prizes are fun—and valuable—Reward Volunteers is really about recognizing everyday heroes and celebrating acts of kindness. It’s a beautiful model.”